Privacy Policy

ROOTHOG LLC, doing business as RŌG Health (“RŌG Health,” “we,” “us,” or “our”), is committed to handling information responsibly. This Privacy Policy explains what information we collect, how we use it, and your rights with respect to it.

By using our website at roghealth.com (the “Site”) or submitting information through any form on the Site, you acknowledge that you have read and understood this policy.

1. Information We Collect

Information You Provide Directly

When you complete the contact or intake form on the Site (“Go RŌG”), we may collect:

• Full name
• Email address
• Phone number (optional)
• Company name
• Job title or role
• Company website URL (optional)
• The stage of your company or situation (e.g., pre-launch, preparing to raise)
• A description of what you feel is blocked or what you are seeking
• Your estimated timeline

You are not required to submit this form to browse the Site. Submission is voluntary and initiates a potential business conversation.

Information Collected Automatically

When you visit the Site, we use Google Analytics to collect certain data automatically, including:

• Pages visited and time spent on each
• Referring website or source
• Browser type, device type, and operating system
• General geographic location (country or city level)
• Interactions with site elements (clicks, scrolls)

This data is aggregated and used to understand how visitors use the Site. It is governed by Google’s Privacy Policy. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.

We do not use tracking pixels, advertising networks, or behavioral retargeting tools.

2. How We Use Your Information

We use the information you submit to:

• Respond to your inquiry and determine whether an engagement is a fit
• Schedule and conduct an initial readiness conversation
• Recommend the appropriate service offering (CLIF Analysis, CRD, or other)
• Communicate with you throughout an active or prospective engagement
• Maintain records of business communications

We use automatically collected analytics data to:

• Understand how visitors find and navigate the Site
• Improve site content, structure, and performance
• Assess the reach and effectiveness of our work

We do not use your information to send unsolicited marketing communications, sell advertising, or target you with third-party offers.

3. How We Share Your Information

We do not sell, rent, or trade your personal information.

We use the following third-party service providers to operate the Site and process submissions. These providers receive only the information necessary to perform their functions:

We may disclose information if required by law, regulation, court order, or governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of RŌG Health, our clients, or others.

In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred as part of that transaction. We will notify you of any such change via the contact information provided.

4. Data Retention

We retain submitted contact and intake information for as long as reasonably necessary to manage the potential or active engagement, and for a reasonable period thereafter for business record-keeping purposes. We do not maintain formal data deletion schedules at this time, but you may request deletion of your information at any time (see Section 7).

5. Security and Transmission Limitations

We take reasonable steps to protect information submitted through the Site. Our Site is served over HTTPS, which encrypts data in transit between your browser and our web server.

However, you should be aware of the following limitations:

No method of transmission over the internet and no electronic storage system is fully secure. While we use HTTPS and rely on industry-standard service providers, we cannot guarantee that information transmitted through our contact forms will be free from interception, unauthorized access, or other security incidents during or after transmission.

Form submissions are processed and delivered through Tally.so and Resend. These platforms operate their own security practices, which are described in their respective privacy policies (linked above). RŌG Health does not operate a dedicated secure data environment, encrypted client portal, or HIPAA-compliant data pipeline.

6. Cookies

The Site uses cookies primarily through Google Analytics. These are analytics cookies used to distinguish visitors and track usage patterns. They do not identify you personally.

You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of some features but will not prevent you from accessing the Site’s content.

7. Your Rights and Choices

You may contact us at any time to:

• Request access to the information we hold about you
• Request correction of inaccurate information
• Request deletion of your information from our records
• Opt out of any future communications from us

To make a request, contact us at info@roghealth.com.

If you are located in the European Economic Area (EEA), United Kingdom, or California, you may have additional rights under applicable privacy laws (including GDPR or the CCPA). We will honor requests consistent with our obligations under applicable law.

8. Children’s Privacy

The Site is not directed at individuals under the age of 18, and we do not knowingly collect information from minors. If you believe a minor has submitted information through the Site, please contact us and we will delete it promptly.

9. Third-Party Links

The Site may contain links to third-party websites or resources. RŌG Health is not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. We encourage you to review this page periodically. Your continued use of the Site after any changes constitutes your acceptance of the revised policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

This Privacy Policy applies to the roghealth.com website only. It does not govern information exchanged as part of a formal client engagement, which is addressed through separate engagement agreements.