Legal Notice & Terms of Use

Please read these Terms of Use carefully before using this website. By accessing or using roghealth.com (the “Site”), you agree to be bound by these terms. If you do not agree, please do not use the Site.

1. Who We Are

ROOTHOG LLC, doing business as RŌG Health (“RŌG Health,” “we,” “us,” or “our”), is a Utah-based medical device commercialization advisory firm. We provide structured commercial diagnostics and advisory services to medical device companies and related organizations.

2. Use of This Site

The Site is provided for informational purposes. You may use the Site to learn about our services, assess whether our work may be relevant to your situation, and initiate contact with us.

You agree not to:

• Use the Site for any unlawful purpose or in violation of any applicable law or regulation
• Attempt to gain unauthorized access to any portion of the Site or its underlying systems
• Interfere with the Site’s operation or security
• Reproduce, redistribute, or commercially exploit any content from the Site without our prior written permission
• Submit false, misleading, or fraudulent information through any form on the Site

3. No Professional or Advisory Relationship

Content on the Site—including descriptions of our services, frameworks, assessments, and outcomes—is provided for general informational purposes only. It should not be relied upon as a substitute for qualified professional consultation tailored to your specific situation.

An advisory relationship with RŌG Health is established only through a fully executed written engagement agreement. Until such an agreement exists, no information shared through this Site, through the contact form, or through any preliminary conversation creates an obligation, guarantee, or duty on the part of RŌG Health.

4. Confidentiality of Information You Submit

This includes, but is not limited to:

• Trade secrets or proprietary technical or clinical data
• Non-public financial information or projections
• Information subject to a non-disclosure agreement with a third party
• Protected health information (PHI) or personally identifiable patient data
• Any information you consider commercially sensitive or competitively significant

By submitting information through the Site, you represent that you have the right to share that information and that doing so does not violate any agreement, obligation, or applicable law. RŌG Health will not be liable for any disclosure, use, or dissemination of information that you submit voluntarily through this Site.

If a mutual non-disclosure agreement or other confidentiality protections are appropriate for your situation, those should be established through a formal engagement process prior to sharing sensitive information.

5. Intellectual Property

All content on this Site—including text, design, graphics, logos, frameworks, service descriptions, and the RŌG Health name and mark—is the property of ROOTHOG LLC or its licensors and is protected by applicable copyright, trademark, and other intellectual property laws.

You may not copy, reproduce, distribute, modify, create derivative works from, or publicly display any content from this Site without our prior written consent.

The names “RŌG Health” and “ROOTHOG LLC,” along with associated marks and the diagnostic framework names (including “Commercial Readiness Diagnostic,” “CRD,” and “CLIF Analysis”), are proprietary to ROOTHOG LLC.

6. Disclaimer of Warranties

The Site and its content are provided “as is” and “as available” without warranties of any kind, express or implied. RŌG Health makes no representations or warranties regarding the accuracy, completeness, reliability, or suitability of any information on the Site.

We do not warrant that the Site will be uninterrupted, error-free, or free of viruses or other harmful components.

7. Limitation of Liability

To the maximum extent permitted by applicable law, ROOTHOG LLC and its members, managers, employees, and contractors shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of or inability to use the Site, including any reliance on information obtained through the Site.

Our total liability to you for any claim arising out of or relating to the Site or these Terms shall not exceed one hundred dollars ($100.00).

Some jurisdictions do not allow the exclusion or limitation of certain damages. In those jurisdictions, our liability is limited to the greatest extent permitted by law.

8. Third-Party Links and Services

The Site may contain links to third-party websites, resources, or service providers. These links are provided for convenience only. RŌG Health does not endorse, control, or assume responsibility for the content, privacy practices, or terms of any third-party site. Your use of third-party sites is governed by their respective terms and policies.

9. No Solicitation of Regulated Services

RŌG Health is a commercial strategy advisory firm. We are not a law firm, medical practice, investment advisor, or regulatory consulting firm, and we do not provide legal, clinical, financial, or regulatory affairs advice. Nothing on this Site should be interpreted as such.

10. Governing Law

These Terms of Use are governed by and construed in accordance with the laws of the State of Utah, without regard to its conflict of law provisions. Any dispute arising under or relating to these Terms shall be subject to the exclusive jurisdiction of the state and federal courts located in Utah.

11. Changes to These Terms

We may update these Terms of Use at any time. Changes become effective when posted to the Site with an updated effective date. Your continued use of the Site after changes are posted constitutes your acceptance of the revised terms. We encourage you to review this page periodically.

12. Contact

Questions about these terms may be directed to:

These Terms of Use apply to the roghealth.com website. They do not supersede or replace the terms of any executed engagement agreement between RŌG Health and a client.