PLAN
Your team agrees on what happens next, and in what order.
A two-to-three-week engagement with your leadership team on the decision in front of you: a launch, FDA clearance or approval, a raise, a partner or a new market. You leave with a plan your board can read, with an owner and a date on every item.
30 minutes. No pitch. No prep.
When you need it
- A big decision is coming in the next few months
- Your team doesn't agree on what comes first
- You're about to spend serious money and want to spend it in the right order
- Your board or investors want to see the plan, not the ambition
How it works
1
Intake.
A short call to confirm fit, stage and the decision in front of you.
2
Interviews.
Structured conversations with the people who will make the call, to surface the assumptions, the blockers and the places the team doesn't agree.
3
Synthesis.
We score where you're ready and where you're not, rank what will stop you even if everything else goes right, and sequence the work.
4
The decision meeting.
A focused readout with leadership. The report supports the conversation; the decision is the outcome.
What you get
A board-ready summary.
A concise, skeptical view of readiness, blockers, risks and priorities.
A readiness scorecard.
Six dimensions: clarity of offering, market fit, differentiation and positioning, proof and credibility, launch mechanics, and leadership alignment.
Ranked blockers and a risk register.
The three to five things that will prevent progress, ranked by impact, and the risks that could derail the plan if nobody owns them.
A 90-day plan.
What to do first, what to do next, what to delay and what to stop, with an owner and a date on every item.
Not sure Plan is the right place to start?
30 minutes. No pitch. No prep.
THE WORK
Don't take our word for it.
Read what we built, and how it held up.
Built for
- Medical device and diagnostics companies, Class II or III
- Pre-launch, just cleared, entering a new market, or stalled
- Leaders facing a decision that is expensive to reverse
Not built for
- Ideas without a working product
- Teams unwilling to hear that the honest answer is to wait or re-sequence
WHERE IT GOES NEXT
If the plan calls for work your team can't staff, Build runs it: the same team that wrote the plan, accountable for getting it done.
Book a 30-minute call.
Tell us what you're working on and what's coming next. We'll tell you what we see and where we'd start. If we're not the right fit, we'll say so and point you to someone who is.
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