Case studies
What we built, and how it held up.
Three companies, three different problems, and the work that answered each one.
Scientia Vascular
A five-year strategic partnership that carried through their $550M acquisition
The challenge
How to explain a new access technology and keep one story coherent across surgeons, hospitals, partners and investors.
The result
Messaging, brand, website and a market presence that held for five years, right up to the end.
Varex Imaging
Clarifying category leadership at global scale
The challenge
How to unify a complex imaging portfolio under a single commercial story
The result
A scalable positioning framework for a global organization
VSP Direct
Navigating a category shift at the moment it became possible
The challenge
Whether direct-to-consumer vision care could scale without disrupting the ecosystem
The result
A defensible strategy for entering a newly opened category
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