Case Studies
Where decisions carried real risk.
These examples show how clarity—applied at the right moment—changed what
leaders chose to do, delay, or avoid altogether.
Scientia Vascular
A five-year strategic partnership through to a $500M+ acquisition
The partnership
Strategic and creative partner—and agency of record—for five years across positioning, narrative, brand, website, and market-facing presence.
The outcome
Acquired by Medtronic for more than $500 million in 2026.
Varex Imaging
Clarifying category leadership at global scale
What was unclear:
How to unify a complex imaging portfolio under a single commercial story
Outcome of clarity:
A scalable positioning framework for a global organization
VSP Direct
Navigating a category shift at the moment it became possible
What was unclear:
Whether direct-to-consumer vision care could scale without disrupting the ecosystem
Outcome of clarity:
A defensible strategy for entering a newly opened category