CLARIFY
One story everyone in the company can repeat.
Clarify is a two-week, outside-in review of how your company presents itself. We read you the way an investor, a hospital buyer or a partner will, find where the pitch, the promises and the proof don't line up, and show you how to fix it.
30 minutes. No pitch. No prep.
When you need it
- Your pitch changes depending on who's giving it
- Investors or buyers aren't getting it
- A launch, a raise or a partner pitch is coming
- You're about to brief an agency, a designer or a sales hire and the story isn't settled
How it works
1
We read the company from the outside.
Your site, your deck, your materials and your competitors: what a buyer or investor actually sees when they look you up.
2
We find where it breaks.
Where the story holds, where it loses the reader, and where the promise runs ahead of the proof.
3
We set the direction.
What to change in the positioning, ranked by how much each gap could cost you, with examples of what the stronger version sounds like.
4
We take you through it.
A call with your leadership, by video or in person, to go through what we found, so the decisions are yours, not ours.
What you get
The outside read.
What your company appears to do, for whom, and why it matters, read from your materials the way the market reads them today.
Where the story breaks.
The gaps between what you pitch, what you promise and what you can show, each rated by how much it puts a launch, a raise or a deal at risk.
Who has to believe it.
The user, the champion and the person who signs, and what each of them would need to believe before saying yes.
What to do next.
What to change now, what can wait, and whether a bigger decision is coming that needs a plan.
Not sure Clarify is the right place to start?
30 minutes. No pitch. No prep.
THE WORK
Don't take our word for it.
Read what we built, and how it held up.
Built for
- Medical device and diagnostics companies, Class II or III
- Teams with a working product and a story that has to hold up to investors, hospitals and a sales team
- Leaders who want a credible outside view before they spend
Not built for
- Ideas without a working product
- Teams that need leadership aligned on a big decision. That's Plan.
- Teams that need the materials made. That's Build.
WHERE IT GOES NEXT
If the next decision is bigger than the story (a launch, a raise, a new market), Plan takes it from here.
Book a 30-minute call.
Tell us what you're working on and what's coming next. We'll tell you what we see and where we'd start. If we're not the right fit, we'll say so and point you to someone who is.
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