# RŌG Health

> RŌG Health helps medical device leaders assess commercial readiness and make the next decision with confidence—before time, capital, and credibility are put at risk. We provide decision-grade diagnostics (OCRA, CLiF, CRD) for high-stakes commercialization moments, execution support when sequencing is clear, and long-term strategic partnerships—including agency-of-record work through scale and exit.

RŌG Health works with medical device leadership teams on commercial readiness, go-to-market strategy, launch sequencing, category positioning, and narrative clarity. Three diagnostics offer complementary vantages: the Operator's Commercial Readiness Assessment (OCRA) for the inside read, the Commercial Launch & Impact Framework (CLiF) for the outside read, and the Commercial Readiness Diagnostic (CRD) for the across read.

## Core Offerings — Diagnostics

- [Operator's Commercial Readiness Assessment (OCRA)](https://roghealth.com/diagnostics/ocra/): A structured self-examination of your medical device company's commercial readiness—thirty-eight questions across five domains; you receive a formatted PDF of your own responses.
- [Commercial Launch & Impact Framework (CLiF)](https://roghealth.com/diagnostics/clif/): A fast, external diagnostic that finds where your medical device commercial story breaks before a buyer or investor does.
- [Commercial Readiness Diagnostic (CRD)](https://roghealth.com/diagnostics/crd/): A fixed-scope, executive-level diagnostic for teams facing decisions they can't easily reverse—board-ready summary, scorecard, blockers, risks, and 90-day roadmap.

## Programs & Services

- [CLiF Pioneer Cohort](https://roghealth.com/pioneer/): A guided program for medical device leadership teams preparing for commercial launch with strategic clarity.
- [Execution Support](https://roghealth.com/services/): Brand, positioning, digital, commercial enablement, and launch advisory when commercial logic and sequencing are already clear.
- [Commercial Readiness Check](https://roghealth.com/readiness-check/): A quick self-assessment for medical device companies preparing for commercial launch.

## Research & Thought Leadership

- [Research](https://roghealth.com/research/): Research briefs on commercial readiness, capital strategy, and failure modes that stall medtech companies before they scale.
- [Approval-Ready Is Not Purchase-Ready](https://roghealth.com/research/purchase-ready/): Why regulatory clearance and procurement approval are two different evidence standards — and why the second one decides revenue.
- [The Commercialization Readiness Gap (white paper)](https://roghealth.com/research/commercialization-readiness-gap/): Why medical device companies struggle to translate FDA clearance into commercial traction, and what to do about it.
- [The Pre-Diligence Discipline](https://roghealth.com/research/pre-diligence/): Pressure-testing the commercial story before investors open the deck.
- [CLiF Partner Brief](https://roghealth.com/clif-brief/): Quarterly briefing on medical device commercialization, go-to-market strategy, and category dynamics.

## Case Studies

- [Case Studies](https://roghealth.com/case-studies/): Proof of work across medical device commercialization—strategic partnerships, diagnostics, and clarity at high-stakes moments.
- [Scientia Vascular](https://roghealth.com/case-studies/scientia-vascular/): Five-year strategic partnership and agency-of-record through to a $500M+ acquisition by Medtronic.
- [Varex Imaging](https://roghealth.com/case-studies/varex-imaging/): Category leadership at global scale across a diverse X-ray imaging portfolio.
- [VSP Direct](https://roghealth.com/case-studies/vsp-direct/): Navigating a category shift when direct-to-consumer vision insurance became possible under the Affordable Care Act.

## About & Contact

- [About RŌG Health](https://roghealth.com/about/): Founded by Ryan Roghaar after 20+ years of commercial work—including Scientia Vascular, acquired by Medtronic for more than $500 million.
- [Start Here / Go RŌG](https://roghealth.com/start-here/): Begin with a conversation and end with a clear, defensible next step.
- [Privacy Policy](https://roghealth.com/privacy/)
- [Legal](https://roghealth.com/legal/)

## Expertise Areas

- Medical device commercialization
- Commercial readiness diagnostics (OCRA, CLiF, CRD)
- FDA clearance strategy
- MedTech go-to-market strategy
- Healthcare innovation advisory
- Strategic commercial partnerships and agency of record
- Category positioning and narrative clarity
- Launch sequencing and commercial planning
- Pre-diligence and fundraising readiness
- Operator-led commercial self-examination (OCRA)

## Machine-readable discovery

- Sitemap: https://roghealth.com/sitemap.xml
- robots.txt: https://roghealth.com/robots.txt
- AI pointer file: https://roghealth.com/ai.txt

## Contact

- Website: https://roghealth.com
- Start a conversation: https://roghealth.com/start-here/
- Email: info@roghealth.com